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Google


From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.

GEO

+5

Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI

Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI

Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.

Reddit

+5

GEO vs SEO: how generative engines are changing the rules of search

GEO vs SEO: how generative engines are changing the rules of search

What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.

Perplexity

+3

From search box to smart browser: Why Perplexity’s Comet is a big deal

From search box to smart browser: Why Perplexity’s Comet is a big deal

Perplexity's Comet just redefined what a browser can and will do - Google should take note.

Perplexity

+4

AI wants it all — but publishers are pushing back

AI wants it all — but publishers are pushing back

From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.

ChatGPT

+3

AI Disruption, App Store Power Moves, and Publisher Pressure Continues

AI Disruption, App Store Power Moves, and Publisher Pressure Continues

From Apple’s updates for app marketers to the slow erosion of publisher traffic by AI, here’s what’s actually shaping business, marketing and tech this week.

ChatGPT

+3

Digital strategy, flawed attribution, and sceptical thinking in the AI age

Digital strategy, flawed attribution, and sceptical thinking in the AI age

How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.

ChatGPT

+3

Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀

Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀

Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics

Video

+5

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Technical SEO in 2025: Why site health is the foundation for AI success [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?

Technical SEO

+3

Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?

Is ChatGPT's global dominance slipping? What US tariffs mean for ad giants and do we need to rein in our own AI habits?

A break from our usual Franc Talking format....

ChatGPT

+3

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Leading content in 2025: How to align teams, scale with AI, and cut through the noise [VIDEO]

Franc Talking: A newsletter by Be Franc. Edition 14.

SEO

+3

The future of search. Google in 2025, AI and SEO. [VIDEO]

The future of search. Google in 2025, AI and SEO. [VIDEO]

Franc Talking: A bi-weekly newsletter by Be Franc. Edition 9.

Video

+3

Google’s DOJ troubles, Jaguar’s rebrand backlash, Revolut’s 50M milestone, and Eric Schmidt on AI’s future

Google’s DOJ troubles, Jaguar’s rebrand backlash, Revolut’s 50M milestone, and Eric Schmidt on AI’s future

Franc Talking: A weekly newsletter by Be Franc. Edition 7.

SEO

+3

Google's November core update in full swing, Black Friday is nearly here and Bitcoin continues to surge

Google's November core update in full swing, Black Friday is nearly here and Bitcoin continues to surge

Franc Talking: A weekly newsletter by Be Franc. Edition 6.

SEO

+3

Open AI revenue breakdown, Shein's profits soar, Google under the DOJ microscope and more

Open AI revenue breakdown, Shein's profits soar, Google under the DOJ microscope and more

Franc Talking: A weekly newsletter by Be Franc.

ChatGPT

+2

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