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LATEST ISSUES

US lets Google off lightly as Europe fines €3.45bn, OpenAI hires content strategist and AI search reshapes traffic

US regulators go soft on Google as Europe fines €3.45bn. OpenAI turns to a human strategist, underlining the value of expertise even in the AI age. Meanwhile, AI search is continuing to eat clicks and reshaping the web’s traffic model.

ChatGPT

Obsero: The AI Search Intelligence Platform

I’m delighted to introduce Obsero - the AI Search Intelligence platform that shows brands how they perform in AI Search and, more importantly, what actions to take.

Obsero

Elon Musk sues Apple and OpenAI for allegedly colluding to favour ChatGPT whilst Perplexity launches publisher revenue-share

Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.

ChatGPT

Shifts in search behaviour, Google’s Gemini push and OpenAI’s scraping strategy

From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.

GEO