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LATEST ISSUES

Affiliate marketing in 2025: AI, SEO shifts, and the strategies redefining success

Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.

Video

From “SEO is dead” to GPT-5 and Grok AI ads - the week that shook search

This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.

GEO

Google expands AI Mode, Figma’s IPO soars, and Anthropic closes in on OpenAI

Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.

GEO vs SEO: how generative engines are changing the rules of search

What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.

Perplexity

The Real Power of Native Advertising: Insight, Control, and Smarter Spend

Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.

Video

From search box to smart browser: Why Perplexity’s Comet is a big deal

Perplexity's Comet just redefined what a browser can and will do - Google should take note.

Perplexity