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Franc Talking – Weekly Round-up, 28 July 2025

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.


Welcome

Hello to existing and welcome to all new Franc Talking subscribers.

Great to have you here!

If you work in marketing, product, or tech - and want to keep pace with the shifts AI is driving across search, software, and strategy - here’s what you need to know this week. Lets get to it! ↙️

  • 🔎 Google launches AI Mode in the UK — After rollouts in the US and India, Google’s AI-powered search experience has officially landed in Britain, pushing conversational search one step closer to global default.
  • 🎨 Figma smashes IPO expectations — Shares more than tripled in its NYSE debut after pricing at $33, showing just how hungry investors are for high-growth tech. A huge moment for a product loved by designers - could Canva be next?
  • 🤖 Anthropic closes the gap on OpenAI — Once 20x smaller, Anthropic’s now just 2x behind in revenue, growing 10x faster than its rival. With enterprise focus and code-gen strength, its B2B-first API strategy is clearly paying off.

Over the next couple of weeks, I’ll be publishing Franc Talking episodes with Yuliya Trayan of Finom and Louise Lenihan of ahrefs.

Yuliya and I dive into the state of affiliate marketing in 2025 and how she’s using AI to drive growth at a leading neobank. Meanwhile, Louise and I explore the evolving search landscape — including whether GEO is actually a thing (it is, despite what Google says) — and what ahrefs is doing differently as AI reshapes how people search and discover information.

Keep an eye out — both conversations are packed with insight on what’s changing, and how smart teams are responding.

Andy Francos

Andy


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📖 What I’ve been reading this week in business, marketing & tech

👇 Tap-worthy reads worth your time.

✨ AI

🔍 Google & Search

💰 Earnings & IPOs

👀 Elsewhere in business, marketing & tech


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