Google just launched the FUTURE OF SEARCH with AI Mode and how to make your brand visible in ChatGPT 👀

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We have a super bonus edition for you that takes a look at Google brand new AI Mode integration in search AND a data led tutorial on how to improve your brand’s visibility in ChatGPT for your brand.

If you’re new to the newsletter, I hope you enjoy this edition and future editions that will cover Digital Strategy in the world of AI, Data, product and analytics at a top Fintech firm and the benefits of native advertising for premium brands.

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Right! Lets get to it! 🚀

Earlier this week, Google announced at it’s I/O that it integrated AI Mode within Google Search (US Only for now). This is HUGE news as we’re witnesses another move away from the traditional search experience and to a conversational platform.

The stakes are high for Google as they try to balance their $263billion advertising model with the shift towards AI. The launch of AI Mode is both exciting and daunting for many marketers, especially those that built their business model that have relied on organic growth.

In the video below I am joined by Jon Earnshaw and Mccaine Chan of Pi-datametrics.com.

Jon is an old friend and mentor that gave me my first job in digital marketing back in 2006 and is a regular speaker at BrightonSEO. Jon is running a FREE webinar discussing SEO for LLMs: How to Build Brand Visibility in Generative Engines. Sign up now!

Mccaine is Pi’s Product Lead and has worked with me on a number of projects throughout the years ranging from identifying how localised a certain keywords were at scale when I was Head of Organic Performance at Cazoo to understanding how volatile sources cited in ChatGPT are.