I’m delighted to introduce Obsero - the AI Search Intelligence platform that shows brands how they perform in AI Search and, more importantly, what actions to take.
Obsero
Elon Musk takes Apple and OpenAI to court over alleged App Store bias, Perplexity offers publishers a new revenue lifeline, and media groups brace for “Google Zero” as AI Overviews reshape traffic. Here’s what matters, and why.
ChatGPT
+4
From shifting search behaviours to Google’s Gemini push into the home and OpenAI’s behind-the-scenes data sourcing, here are the key stories shaping AI and search this week.
Meta
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
Video
+3
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
Reddit
What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.
Perplexity
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
Perplexity's Comet just redefined what a browser can and will do - Google should take note.
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
This little-known workflow reveals the logic, links, and sources behind any ChatGPT reply.
+2
From Apple’s updates for app marketers to the slow erosion of publisher traffic by AI, here’s what’s actually shaping business, marketing and tech this week.
How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
Franc Talking: A newsletter by Be Franc. Edition 15. Are we entering the golden era of Technical SEO?
Technical SEO
Win a copy of Supremacy - just answer 4 quick questions....
Survey
A break from our usual Franc Talking format....
Franc Talking: A newsletter by Be Franc. Edition 14.
SEO
Franc Talking: A regular newsletter by Be Franc. Edition 13.
App marketing
Franc Talking: A regular newsletter by Be Franc. Edition 12.
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 11.
+1
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 10.
Franc Talking: A bi-weekly newsletter by Be Franc. Edition 9.
Edition 8 - Franc Talking
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