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Obsero

Obsero - AI Search Intelligence Platform

Andy and Duane Forrester in split screen chatting about search

A snapshot of the Obsero platform.

I am thrilled to let you know that Obsero is now open for business! My cofounder, Mike Logue, and I are really excited at the prospect of enabling brands to understand and influence their visibility and sentiment in AI Search.

Explore Obsero →

It has been a whirlwind 3-months, but such an enjoyable one as Obsero looks to provide customers with actionable insights using proprietary data. Please, check out our website and a short video of the platform below. If you’re interested in getting a demo and speaking with the team, please do get in touch.

Andy & Mike standing — Franc Talking
Andy & Mike (London, August 2025) - Co-founders of Obsero

Building something from scratch is my passion and this is what drives me. I will document our journey (the highs and lows) through my weekly newsletter alongside the insight and curated list of stories that I share each week.

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For avid readers of this newsletter, you know that I cover AI Search in-depth as I am fascinated by customer behaviour for changing when it comes to information discovery.

Whether than be using a search engine like Google (and the integration of AIOs and AI Mode), a social platform like TikTok or an AI Chatbot, such as ChatGPT. I want to get even closer and decided to invest in a SaaS proposition to help brands grow their AI Search visibility through action.

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