Aug 17, 2025
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2 min read
Affiliate marketing is shifting fast. With AI search, zero-click answers, and new performance metrics, the affiliates playbook is changing.
Video
+3
Aug 10, 2025
This week saw a headline that rattled SEOs, a major leap forward for AI capabilities, and a signal that advertising will soon be integrated into the very fabric of AI responses. Here’s what it means for your strategy - and the conversations you’ll need to have in the boardroom.
GEO
+5
Aug 3, 2025
Google expands AI search to the UK. Figma lights up Wall Street. Anthropic's revenue surge puts OpenAI on notice. This week, we’re tracking AI Search expansion, platform disruption, and why the AI battleground is far from settled.
Reddit
Jul 27, 2025
What GEO means for organic performance, how it differs from SEO, and what actions marketers should take now.
Perplexity
Inside Dianomi’s approach to context-first advertising, cookieless targeting, and smarter campaign control.
Lessons in growth, focus, and discipline from the marketing lead who helped scale a global trading platform across the US, Europe, and Japan.
How to rethink marketing effectiveness, challenge assumptions, and use AI to ask better questions - not automate bad answers.
ChatGPT
This little-known workflow reveals the logic, links, and sources behind any ChatGPT reply.
+2
Franc Talking: A regular newsletter by Be Franc. Edition 13.
App marketing
Bonus edition of Franc Talking with Jon Earnshaw and Mccaine Chan of Pi-datametrics
From pay-per-crawl debates to plummeting traffic, the battle lines are being drawn.
Franc Talking: A regular newsletter by Be Franc. Edition 12.
SEO
Perplexity's Comet just redefined what a browser can and will do - Google should take note.
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